𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗿𝘀 𝗼𝗳 𝗖𝗵𝗼𝗶𝗰𝗲: 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗔𝘀𝗸𝗶𝗻𝗴 𝗪𝗛𝗬 𝗮𝗻𝗱 𝗪𝗛𝗔𝗧

looka_production_205827328 • March 13, 2025

What sets your company apart?

In today’s competitive business landscape, companies that distinguish themselves as employers of choice are the ones that continually ask the right questions—WHY and WHAT. These fundamental questions drive strategic planning, innovation, and a sense of purpose that permeates the entire organization.


WHY Are You in Business?

Understanding the “why” behind your business is crucial. It goes beyond making a profit. It’s about identifying the core mission and vision that motivates you and your team to go to work every day. Employers of choice have taken the time to reflect on this question, considering various paths and ultimately deciding that their current company is the best means of achieving their goals. This clear sense of purpose is communicated from the top down, creating a unified and motivated workforce.


WHAT Does Your Company Do?

Knowing what your company does is more than just understanding the products or services you offer. It’s about recognizing the impact these products or services have on your customers’ lives. Employers of choice are acutely aware of the value they provide. They can articulate not only what they produce but also how it fits into a broader context. This understanding fosters a sense of pride and purpose among employees, who see their work as meaningful and impactful.

Consider this analogy: A kid asked a bricklayer what he was doing. The bricklayer said, “Laying bricks, kid. Lots of bricks.” The kid asked another bricklayer the same question. He replied, “I’m building a home where elderly people can live with dignity and pride.” The difference in their responses highlights the importance of understanding the broader impact of one’s work.


Embracing Change and Innovation

Employers of choice are not afraid to make changes and embrace new ideas. They recognize that yesterday’s thinking sells to yesterday’s people—a declining group. Growth comes from applying tomorrow’s thinking to tomorrow’s people, staying ahead of the competition, and adapting to new ideas that align with potential customers. This forward-thinking approach ensures that the company remains relevant and competitive in a constantly evolving market.


Tapping into Untapped Potential

Another hallmark of employers of choice is their ability to recognize and harness untapped potential within their workforce. This includes being inclusive and welcoming to minority groups, such as people with disabilities. Employers of choice are not afraid to make the necessary adjustments to get the best out of every employee. This inclusive approach not only enhances the company’s talent pool but also fosters a diverse and dynamic workplace culture.


Conclusion: Why Settle for Second Call at the Buffet When You Can Have a La Carte?

Becoming an employer of choice is about more than just implementing policies and procedures. It’s about cultivating a culture that values strategic thinking, innovation, and inclusivity. By continually asking the questions WHY and WHAT, and by embracing change and diversity, companies can create an environment where employees feel valued and motivated.


I’m Daniel Phasey, and I can help you become an employer of choice. Why settle for second call at the buffet when you can have a la carte?



#Leadership #StrategicPlanning #BusinessGrowth #Innovation #InclusiveWorkplace #EmployerOfChoice #EmployeeEngagement #Diversity #Success #FutureOfWork

March 13, 2025
𝗧𝗵𝗲 𝗰𝗮𝘀𝗲 𝗳𝗼𝗿 𝗱𝗶𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗵𝗶𝗿𝗶𝗻𝗴
By looka_production_205827328 March 5, 2025
Overlooked and ignored, I had lost all importance
By looka_production_205827328 March 3, 2025
What would it mean for you to be an employer of choice? Anything? Nothing?
By test March 3, 2025
Are our inclusion policies truly inclusive?
By test March 3, 2025
Are your disability inclusion policies actively seeking the best people?
By test March 3, 2025
Sometimes hiring practices exclude the best people for the job While working as a DES consultant, I had the opportunity to present a local young man to a company advertising a vacancy. As we spoke, it became clear to me that this jobseeker was capable of meeting the requirements of the job, and I was keen to introduce him to the employer. Unfortunately, the manager chose not to do this because a requirement of the job was that the applicant must have a car and licence. The unnecessary barrier Neither were to be used in the role, but the manager had decided that based on the location and hours of operation, as well as previous experience of staff ringing in saying they could not get to work, that all future applicants would need a car and licence. I attempted to explain that the jobseeker had an account with the local taxi company and would likely be more reliable than someone with a car, as he would never run out of fuel or be subject to maintenance issues. But the manager was adamant: no car, no job! The issue with rigid hiring practices This is exactly the type of rigid hiring practice that people with disabilities face every time they apply for a position: so-called ‘essential elements’ that really have nothing to do with the role at all. Rigid start times are another issue, as people who are able to catch a bus then take a bit longer to walk to the business location and might end up 5 minutes late each day. The impact on jobseekers That young man went away asking himself, "What more do I have to do?" He was well-suited, well-capable, and well-qualified. He lived locally, was available for all shifts, was keen to work, and had a super attitude. He was able to fill in for other staff with 30 minutes' notice but did not get an interview for a vacant position because he did not have a car. Imagine being in his shoes, knowing you have the skills and the drive, but being turned away because of a requirement that has nothing to do with your ability to perform the job. Rethinking hiring practices Are your company’s hiring practices so rigid that you are eliminating the best people before you even meet them? It's time to rethink these practices to ensure you're not missing out on top talent. Here are some key strategies to consider: 1. Assess job requirements: Review the requirements for each role to ensure they are truly essential. Remove any unnecessary barriers that may exclude capable candidates. 2. Flexible start times: Consider offering flexible start times to accommodate those who rely on public transportation. 3. Alternative transportation options: Recognise that not all candidates will have a car. Provide options such as taxi accounts, ride-sharing, or public transport stipends. 4. Focus on skills and attitude: Prioritise the skills, attitude, and potential of candidates over rigid requirements that do not directly impact job performance. Conclusion Rigid hiring practices can prevent you from meeting highly capable individuals who could greatly contribute to your organisation. By re-evaluating and updating these practices, you can create a more inclusive environment that attracts top talent. Contact me today to arrange a free 1-hour policy and practice check-up. Let’s work together to ensure your company’s hiring practices are truly inclusive. #InclusiveHiring #DiversityAndInclusion #WorkplaceEquity #DisabilityInclusion #FlexibleWork #HR #PolicyChange #EmploymentSupport #Leadership #TalentManagement